Best techniques to get more reviews

Best techniques to get more reviews

Reviews are an essential part of any business. Whether you are selling a product or you have a service to offer, you should surely take the reviews from your customers. Even if your business is doing well, you should take the reviews from your customers. It will not...
Is negative feedback good for business?

Is negative feedback good for business?

We are normally tuned to quotes like ‘ Listen to your customers’ and ‘Customer is always right’. Thats why most businesses try to implement methods to capture customer feedback at various touch points. The customer facing staff is tasked with delighting the customers...
Your customer feedback scores are wrong.

Your customer feedback scores are wrong.

Most brands have started adopting mechanisms to capture customer feedback, either in the form of customer feedback forms or smiley kiosks. Especially franchised brands have adopted it vigorously because their brand value depends on the quality of customer experience...
Why customer surveys don’t work?

Why customer surveys don’t work?

Studies have shown that less than 10% of your customers are willing to spend time to fill feedback forms, be it online or physical. This means that 90% of your customers don’t share their opinion about your product or service.  Forms which are crisp and to the point...