Is negative feedback good for business?

We are normally tuned to quotes like ‘ Listen to your customers’ and ‘Customer is always right’. Thats why most businesses try to implement methods to capture customer feedback at various touch points. The customer facing staff is tasked with delighting the customers...

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Why customer surveys don’t work?

Studies have shown that less than 10% of your customers are willing to spend time to fill feedback forms, be it online or physical. This means that 90% of your customers don’t share their opinion about your product or service.  Forms which are crisp and to the point...

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Give Customers a point of contact

Everyone agrees that it is important for a brand to listen to its customers. But How? There are several touch points and methods available for a brand to listen to its customers. Put up customer service kiosks, where customers can just click a smiley to indicate their...

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