Give Customers a point of contact

Give Customers a point of contact

Everyone agrees that it is important for a brand to listen to its customers. But How? There are several touch points and methods available for a brand to listen to its customers. Put up customer service kiosks, where customers can just click a smiley to indicate their...
Customer delight – ‘The Lean Startup’

Customer delight – ‘The Lean Startup’

Eric Ries in his book on Lean Startup aptly summarises the action that needs to be done by companies if they want to build great products. “ To this day, I still read every piece of customer feedback sent to our company and I make an effort to share those insights...
Don’t be discouraged about your poor service

Don’t be discouraged about your poor service

You need not be discouraged if the customer gives a poor feedback about your product or service. The very fact that a customer has bothered to give a feedback is itself a great opportunity. Most customers don’t bother to give feedback. Instead they choose never to...